Corporate Hospitality bei Sportevents

Corporate Hospitality bei Sportevents

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Stefan Walzel erarbeitet ein konsistentes Evaluationsmodell der Corporate Hospitality mit Fokus auf die beziehungstheoretischen Konzepte der affektiven und konativen Wirkungen und schlAcgt auf dieser Basis alternative Forschungsdesigns zur empirischen Effizienzmessung von Corporate Hospitality bei Sportevents vor.Kundenbindung im IndustriegA¼termarketing. ... Evaluation von Corporate Hospitality a€“ unter besonderer BerA¼cksichtigung der Olympischen Spiele in Peking. ... Relationship Marketing of Services a€“ Growing Interest, Emerging Perspectives.

Title:Corporate Hospitality bei Sportevents
Author: Stefan Walzel
Publisher:Springer-Verlag - 2012-02-02

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