Designsprünge als Instrument des Marketings

Designsprünge als Instrument des Marketings

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Sauer, P. /Dick, A. (1993): Using Moderator Variables in Structural Equation Models, in: Advances in Consumer Research, ... Schade, J./Schlag, B (2001): Akzeptierbarkeit von Nachfragemanagement- und PreismaAŸnahmen in europAcischenanbsp;...

Title:Designsprünge als Instrument des Marketings
Author: Lisa Eckardt
Publisher:BoD – Books on Demand - 2011

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