Fast Shopper, Slow Store

Fast Shopper, Slow Store

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As a retailer, how can you leverage mobile technology to increase sales? Fast Shopper, Slow Store will show you how. From Best Buy to Borders, retail stores are closing their doors forever. More and more, consumers are looking to their mobile devices for the best products and the cheapest deals, and they all want to buy it fastera€”at the touch of a button. The shop has lost it connection to this shopper. Gary Schwartz has been at the frontlines of the mobile industry for over a decade, and this book is about what companies can do to build the mobile tools necessary to reestablish a relationship with their mobile shoppers. Rich with examplesa€”from Amazon to Barnes and Noble to Googlea€”Schwartz gives a step-by-step approach to harnessing and executing the strategies necessary for companies to move into the mobile spherea€band see lasting, lucrative results.This online shopping cloud (which was situated on a separate day, with separate deals for online shoppers) is now moving into our ... Most mobile shopping on Black Friday still tends to be mobile marketinga€”focused: price comparison hunting with Amazon.coma#39;s ... Over the 2011 holiday season, launched a a€œproa€”consumera€ promotion that offered shoppers 5 percent off cloud ... When the Apple iPad arrived, many thought that it would move commerce into the street.

Title:Fast Shopper, Slow Store
Author: Gary Schwartz
Publisher:Simon and Schuster - 2012-09-25

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