The Politics of Fair Trade

The Politics of Fair Trade

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The Politics of Fair Trade is a brand new title that explores the current issues in fair trade, featuring in-depth analysis by the leading experts in this field. Edited by Meera Warrier, this exciting title boasts case studies of the key commodities involved in fair trade issues, plus an A-Z of entries dealing with issues, organizations, disputes, and relevant countries with regard to fair trade.Thispolitics ofreconnection formsthecruxofFairtradea#39;s brandidentity. ... The marketing of Fairtradelabelledgoods, for instance, de anonymizes the act ofconsumption through promotional campaigns that make visiblethe social ... Brands area#39;monetized symbolsa#39; (Gorz 2003: 60), a locus ofboth economic activity andsociocultural meaning. ... from the moral codes of respectability and virtuosity that inspired socially productive consumption in the 18th century to antislavery boycotts, cooperativeanbsp;...

Title:The Politics of Fair Trade
Author: Meera Warrier
Publisher:Routledge - 2011-04-19

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