Understanding Aesthetics for the Merchandising and Design Professional

Understanding Aesthetics for the Merchandising and Design Professional

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Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, the 2nd Edition of Understanding Aesthetics presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behavior. The multisensory approach to studying the elements and principles of design helps students master the underlying factors of successful design and learn how products and their promotional surroundings can establish brand identity and create a pleasing environment for the consumer.Good customer service is a way to ensure a positive shopping experience and keep the shoppera#39;s attention. And beyond prompt service orjust service with a smile, retailers are using store lighting to better serve shoppers. a€œTo be of ... a€œAnd lightinga€”showing the product, the store, your brand, and your message in the best way possible, to convey the most informationa€”has become a critical element.

Title:Understanding Aesthetics for the Merchandising and Design Professional
Author: Ann Marie Fiore
Publisher:A&C Black - 2010-04-08

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